Initially I had a few ideas and produced a moodboard to get ideas flowing more coherently.
This was my idea for chew tv's ident. It may seem a little disconnected from their themes and ethos at first but allow me to explain. The idea behind it is that the orb represents chew tv, and the sea creatures represent the creative public. The two characters focused on-the fish and the jellyfish-notice that the orb/chewtv is growing as others join it, and it explodes when they join. This is to suggest that to join chewtv you are joining a growing community of creative young people and that your idea could help it to explode into something big or just get your own idea into the bigger picture.
I wanted to try to keep the design and look of the animation quite close to the flyer and the new, sleek, space age look they were looking for. This is a set-up I produced for the pitch.
